The Menu - The Agency, Inc.

Like no other AGENCY on earth!

THE MENU
Served Exclusively at The Agency

If you were were to call a real estate agent to ask how much he/she would charge to sell your home, you would most likely hear a percentage, perhaps somewhere between 5 and 7 percent, based upon the sale price of your home. Today's real estate commission model has become so ingrained into the American subconscious, that most real estate consumers and many real estate professionals have never even considered the possibility of another method of compensation. “If it ain't broke, don't fix it”, right? Well, it is broken, and homeowners are just beginning to realize it. Fortunately, The Menu provides these homeowners with a unique listing alternative. Here are THE 4 PRIMARY REASONS why The Menu is the listing model of the the future:

1) Only one agent (the buyer's agent) receives a commission. With the broken model, two agents receive commissions.

2) You keep most of the equity in your home. With the broken model, homeowners can walk away from a closing with less money than the real estate agents.

3) You only pay The Agency for the services we provide, regardless of the price of your home. With the broken model, you are penalized for the value of your home.

4) You have choices and more control. With the broken model, you either get “full service” or “no service”, nothing in between.

In the near future, the real estate consultant is going to replace the real estate salesperson, and The Agency is leading the industry in providing our clients with an improved real estate model that is consumer friendly, not commission friendly.

SELLER MENU

PLANNING
Introduce client to The Menu. Conduct a thorough Seller Needs Assessment. Educate client on how to select an agent and on agency representation. Provide client with Seller Checklist. -- FREE CONSULTATION

PRICING & PREPARATION
Conduct a Comparative Market Analysis. Explanation and/or completion of all applicable listing agreements, purchase agreements, disclosure documents and current market conditions. Discuss how to stage the home for sale. Calculate estimated closing costs. Develop selling strategy. -- Hourly or Flat Fee

MLS ENTRY w/ MONTHLY SERVICE
List property on Mid Florida Regional Multiple Listing Service (the most effective way to successfully market a home). List property on various websites (including, but not limited to, Realtor.com, the-agency-inc.com, theagencyrealestate.com, Point2Homes.com, Google, Yahoo Classifieds, Oodle.com, Trulia.com, LiveDeal.com, edgeio.com, propsmart.com, uscondex.com, realestateadvisor.com). Create a professional flyer or listing card. Distribute to your neighbors, friends and local real estate offices. Provide yard sign and lockbox. Schedule all showings. Make follow up calls to agents & prospects. Communicate all feedback to sellers. -- Cost+ & Monthly + Hourly or Flat Fee

TRANSACTION MANAGEMENT
Coordinate & troubleshoot all steps toward closing. Coordinate & communicate among buyer, seller, lender, closing agent, vendors and all other applicable parties. Negotiate and communicate potential amendments. Review closing documents and attend closing, as needed. -- Hourly or Flat Fee

FULL SERVICE REFERRAL
Everyone knows a Realtor, whether he/she is a friend, relative, neighbor or acquaintence. But, just because you know a Realtor doesn't make him/her the best person to sell your home, which is probably the biggest investment you have ever made. If the services on The Menu do not appeal to you and you would prefer to hire a full service real estate agent to list and sell your home using the traditional commission-based method, we can help find the right Realtor for you. As your professional real estate consultant, we will help find and refer you to the best, most qualified Realtor to sell your home in the most timely, efficient and professional manner. Meanwhile, throughout the entire transaction from listing to closing and beyond, we will provide you with FREE, unlimited consulting services. -- FREE

CONDUCT SHOWINGS (at owner's request)
Pre-qualify, schedule and conduct showings to unassisted buyers. Conduct showings to other agents.
-- Hourly or Flat Fee

BROKER OPEN HOUSE -- Hourly or Flat Fee (+ costs)

PUBLIC OPEN HOUSE -- Hourly or Flat Fee (+ costs)

ADDITIONAL MARKETING/ADVERTISING
Print media, including magazines and newspapers, internet advertising and additional website placement, direct mail, virtual tours, etc. -- Hourly or Flat Fee (+ costs)

BUYER MENU
(At this time, the Buyer Menu is exclusive to buyers working with FSBO's. All other buyer services are paid for by the sellers, which means they are FREE to our buyers! In the future, look for an improved consulting model that will offer buyer rebates.)

CONTRACT NEGOTIATION
Assist in the preparation of all offers and counter offers. Deliver all offers and counter offers. Assist in disclosure process. Handle earnest money deposits. Provide copies of all documents to all parties. -- Hourly or Flat Fee

ADMINISTRATION
Coordinate & troubleshoot all steps toward closing. Coordinate & communicate among buyer, seller, lender, closing agent, vendors and all other applicable parties. Negotiate and communicate potential amendments. Review closing documents & attend closing, as needed. -- Hourly or Flat Fee

A-LA-CARTE MENU

-PRE-QUALIFY BUYER & CONDUCT SHOWINGS
-BROKER OR PUBLIC OPEN HOUSES
-REAL ESTATE INVESTMENT ANALYSIS
-NEW CONSTRUCTION REPRESENTATION
-FSBO (For Sale By Owner) CONSULTING
-CREDIT COUNSELING
-PRE-FORECLOSURE COUNSELING
-FORECLOSURE AUCTIONS & SHORT SALES
-REAL ESTATE AUCTIONS
-HOME SELLER MARKETING/ADVERTISING
-CMA (Comparative Market Analysis)
-IMPROVE OR MOVE ASSESSMENT
-CITY/COUNTY CODE, TAX, OR LIEN ISSUES
-PROPERTY MANAGEMENT CONSULTING
-EVICTION CONSULTING (Landlords or Tenants)
-STAGING & INTERIOR DESIGN
-PAINTING & HOME REPAIR
-CLEANING SERVICES
-LANDSCAPING AND LAWN CARE
-REAL ESTATE EXCHANGES
-GENERAL CONSULTING (Customized to your individual needs)

Many of our services are complementary, as needed.
Some fees may be reimbursable at the close of a future transaction (restrictions apply).

YOUR INITIAL CONSULTATION IS FREE!!

Certified / Accredited
Real Estate Consultants

Jon Brock, the broker and founder of The Agency, is the first and only real estate professional in Polk County to earn the prestigious Consumer-Certified Real Estate Consultant® (C-CREC®) and Accredited Consultant in Real Estate™ (ACRE™) designations, earned by innovative real estate professionals who are reframing their focus as real estate CONSULTANTS in order to better meet the needs of today's savvy consumer. With the C-CREC® and the ACRE™ designations and additional consumer focused training tools, The Agency is better equipped to analyze our clients' individual needs and to deliver timely and cost-effective, results-based solutions. If you don't know the difference between a real estate salesperson and a certified real estate consultant, please contact us today for further information.